How Email Marketing Increases Sales
According to Sarah Kilborne of the Huffington Post, email marketing enables companies to do three things at once: remind, promote, and boost sales. If done right, email marketing will do all three of...
View ArticleHardnosed Negotiating as Executed by Steve Jobs
If you have been paying attention to legal news, you know that by this point in time, the United States government is building its case that Apple – headed at that point in time by the late Steve Jobs...
View ArticleSmall Incentives Reap Large Success
Take a minute to think about how you incentivize your sales force. Do you rely solely on the commission they can earn with a yearly or quarterly bonus thrown in for good measure? If so, you may be...
View ArticleBe the Advantage: Building Strategic Client Relationships
If you’re in sales, then you know that the achievement of transactions is the bread and butter of keeping a business going. But your relationships with your clients should not be “transactional” in the...
View ArticleEffective Leadership for Technical Professionals
It’s no secret that good, effective leaders drive forward a successful business. But what makes a good leader? Technical leaders in particular, including as people working in marketing, finance, and...
View ArticlePerforming at the Top Level in Sales
It’s not easy to be in the sales industry. Buyers may not have a sense of what products and services are available to solve their problems, or even that your company exists. The solution they need may...
View ArticleWhat Your Client Sees in Business and What That Means for You
Your prospective clients, like any clients, are bound to see the business world in their own way. Their experiences in the industry will undoubtedly influence their point of view. It all comes down to...
View ArticleThe 5 Essential Characteristics of a Great Manager
The key to improving performance within your company is effective management. By providing employees with excellent managers, you can ensure that they will have a good example to follow when it comes...
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Meet SNI’s Spring Interns!
Join us in welcoming SNI’s interns for the 2014 Spring semester! Trevin Jaggars Trevin’s main job at SNI is to assist Ron Shapiro on projects and help with any research and writing proposals. He is in...
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SNI’s International Travels
SNI has the opportunity of working with organizations small and large, regional and worldwide, Fortune 100 and 1000. Globally, SNI has worked in 21 different countries. More than 70% of the world’s...
View ArticleWays to Ensure Employee Retention
For most employers, recruiting new hires is easy. The problem comes when the same employees want to quit once they’ve worked for you only a few months or even weeks. If you struggle with employee...
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The Impact of the Gettysburg Address 152 Years Later
November 19, 2015, marks the 152nd anniversary of the Gettysburg Address, a speech that is regarded as one of the most masterful public addresses in history. Some of the elements of oratory artistry...
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Is it Negotiable – Aldo Edition
SNI’s methods and lessons are great in theory, but does our negotiation training actually work in the real world? The SNI team went to Aldo to prove that our negotiation and influence training methods...
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Conflict Management Styles and Techniques
After decades of study, it’s become undeniably clear: people are different. As shocking as this revelation might be, it’s true. People have different opinions, different motivations, different wants...
View ArticleEDGE Program Reflection
By: Ronald M. Shapiro, co-founder and chairman at SNI As I reflect back on my opportunity to impact the participants of a Global Executives program known as EDGE, I wanted to share some background on...
View ArticleHow to Sell to Businesses With These 4 Probing Questions
The questions you ask during a sales pitch or negotiation can make or break your chance of success. Learning which questions to ask can give you and your sales team a better likelihood of getting the...
View Article4 Simple Ways to Build Credibility (And Influence People)
Building credibility is the first step toward influencing others. You wouldn’t want your team to say yes to someone who walked off the street with zero credentials—and neither does the client you’re...
View ArticleHow to Turn Your Sales Force Into Expert Negotiators
Your company perfected your training process over years of trial and error. You’ve dotted your i’s and crossed your t’s, hitting all the fine points to create your industry’s next top negotiators....
View ArticleListening: The Golden Rule of Successful Negotiations
You know the feeling of frustration you get when you know you aren’t being heard? It’s the same feeling your potential client has when you place more importance in the pitch you’ve prepared than what...
View ArticleWhen Taking Care of Yourself Is Good Business
It’s never pleasant to work when you’re exhausted, but it’s a common concept that losing sleep in pursuit of pushing yourself is better for business. Despite the number of people who live by this idea,...
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